Study of matching model between tariff package and user behavior

doi:10.1016/S1005-8885(17)60216-4

中国邮电高校学报(英文) ›› 2017, Vol. 24 ›› Issue (3): 91-96.doi: 10.1016/S1005-8885(17)60216-4

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Study of matching model between tariff package and user behavior

肖朔晨,庄文英

北京邮电大学

收稿日期:2017-01-06 修回日期:2017-06-16 出版日期:2017-06-30 发布日期:2017-06-30
通讯作者: 肖朔晨 E-mail:xiaoshuochen@bupt.edu.cn

Study of matching model between tariff package and user behavior

Received:2017-01-06 Revised:2017-06-16 Online:2017-06-30 Published:2017-06-30
Contact: Shuo-Chen XIAO E-mail:xiaoshuochen@bupt.edu.cn

摘要/Abstract

摘要： As the telecommunication market in China becomes increasingly mature, operators have begun to focus their primary effort on user management; within this focus, determining the proper tariff package for users and offering them relevant recommendations are key issues to resolve. This paper introduces a matching model that links tariff packages and users’ usage behavior (e.g., the total minutes used, data usage, etc.) based on the market segmenting theory. Microsoft Visual Fox Pro 9.0 is selected as the development tool to implement the matching model, while the tariff packages and user behavior data for a city branch of China Mobile are used to validate the model.

关键词: matching model, tariff packages, user behavior

Abstract: As the telecommunication market in China becomes increasingly mature, operators have begun to focus their primary effort on user management; within this focus, determining the proper tariff package for users and offering them relevant recommendations are key issues to resolve. This paper introduces a matching model that links tariff packages and users’ usage behavior (e.g., the total minutes used, data usage, etc.) based on the market segmenting theory. Microsoft Visual Fox Pro 9.0 is selected as the development tool to implement the matching model, while the tariff packages and user behavior data for a city branch of China Mobile are used to validate the model.

Key words: matching model, tariff packages, user behavior

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Study of matching model between tariff package and user behavior

Study of matching model between tariff package and user behavior

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