Abstract:

The mobile operators are struggling for improving the market share and the revenues. One important method is to acquire the potential customers from the competitors. This article presents a whole acquisition process and an integrated framework for customer acquisition support system (CASS). The core of the system is the customer acquisition identification models which are built based on data mining technologies. The CASS can automate the acquisition process and decrease the cost and implement precise marketing strategy for mobile operators.

Key words:

CASS; data mining; mobile