中国邮电高校学报(英文) ›› 2007, Vol. 14 ›› Issue (3): 123-128.doi: 1005-8885 (2007) 03-0123-06
• Telecommunication Economics and Services • 上一篇
张晓航;吕廷杰;杨天剑
ZHANG Xiao-hang; LV Ting-jie; YANG Tian-jian
摘要：
The mobile operators are struggling for improving the market share and the revenues. One important method is to acquire the potential customers from the competitors. This article presents a whole acquisition process and an integrated framework for customer acquisition support system (CASS). The core of the system is the customer acquisition identification models which are built based on data mining technologies. The CASS can automate the acquisition process and decrease the cost and implement precise marketing strategy for mobile operators.
中图分类号:
